Later this week, Our CSO Daniel and I will be making our way to Las Vegas to attend Namescon. It’s an event that has quickly become a “must-attend” and that nowadays attracts hundreds of domain professionals from all over the world.

Ironically, having to make the trek to Las Vegas every year for Namescon, inevitably makes me think of how many domain and hosting companies still tend to base their marketing strategies on the same gut feeling that usually is more associated with playing Blackjack.

It is very refreshing to see how this attitude is now quickly changing though. The number of companies in our space that are looking at getting a better understanding of the market is growing constantly. We are obviously happy to see many of them rely on tools such as the DomainsBot Name Suggestion and the domain analytics platform Pandalytics for that.

Using data and insights to run your business is a bit like counting cards: it gives you a great advantage on your competitors and helps you “win” more deals. And while I would not recommend using that approach at the Casino tables, it is perfectly legal (and a great idea) to do so when it comes to your marketing.

If you are interested in talking about how Domainsbot can help you run your domain and hosting business more efficiently, get in touch to book a face to face meeting with us.

See you in Vegas!

Francesco
Chief Marketing Officer