Category: Domainsbot News

  • Attending ICANN Contracted Parties Summit 2024

    Attending ICANN Contracted Parties Summit 2024

    Attending the Summit

    We’ll soon be wishing you bonjour from the City of Lights! For now a little about the summit in ICANN’s own words:

    The Contracted Parties Summit provides contracted parties an opportunity to engage and address issues of mutual interest and importance. It is not a typical ICANN meeting, nor is it intended for discussions of policy.

    Timeline of Events:

    1:1 Meetings with ICANN Staff: Monday, 6 May 2024 (afternoon)
    Reception: Monday, 6 May 2024 (evening)
    Sessions: Tuesday, 7 May – Wednesday, 8 May 2024
    Combating DNS Abuse Workshop and 1:1 Meetings with ICANN Staff: Thursday, 9 May 2024

    Learn more about the event, agenda, and venue at ICANN.

    Meeting with Domainsbot

    Make sure to book a sit down session with Domainsbot. As we celebrate the noteworthy milestone of 20 years in business, in providing trusted service to our partners, let’s discuss how we can further empower your data needs and challenges. It’s worth the conversation, so bring your tough questions and data goals, let’s find you fantastic solutions!

    Book a meeting time with Domainsbot

    Letting Loose with Domainsbot – Karaoke Night!

    It’s no true ICANN or domain industry event if there’s no karaoke night, and Domainsbot is happy to host a great night out on the town!

    Join us May 8th at 9pm for an evening of karaoke fun! With limited space, make sure to reserve your seat for what will no doubt be a memorable night!

    Just a 7 minute drive, or lovely meandering 15 minute walk from the Hyatt ICANN venue, and you will arrive at BAM Etoile in the West of Paris. Inspired by an extravagant, lavish interior with a cocktail bar and gin bar, and our own private room, this BAM House is perfect for a night to remember in the City of Lights!

    Grab your seat before they’re gone and tell your friends!

    Reserve my karaoke night seat!

    A Few of our Favorite Paris Spots

    As we think of the Paris experience, we can’t help but imagine coffee shops, a vibrant metropolis, and a plethora of must do sights, museums and galleries. Whether a Paris pro or first time visitor, there’s nothing quite like a few days in Paris! We know you know all the usual spots to check out (Eiffel Tower and Louvre as starters), so we wanted to add a few of our must-dos when there, that may be a little more off the beaten path.

    1. A Walk in Montmartre
      So yes, there are the stairs and visiting Sacré-Cœur, which is on every must do visitor list, but have you taken the time to wander through the streets around and behind the basilica? The streets are charming as they wind through the neighborhood known for its bohemian atmosphere and artistic heritage. Stop at a quaint restaurant or coffee shop and take in the wonderful foot traffic sights – a piece of advice you could apply to any corner in the city for that matter!
    2. Coulée Verte René-Dumont (formerly Promenade Plantée)
      Need some fresh air to break up your meetings, or want to get outside for a walking meeting? Great! Escape the hustle of the city by strolling along this elevated park built on an old railway viaduct. Located in the 12th arrondissement, a notable distance from the event but well worth the trip, the park offers a quiet oasis with lush greenery, beautiful gardens, serene pathways, Parisian architecture, and unexpected panoramic views of Paris. Think of it as the French lavish version of New York’s High Line. And for those dog lovers, you’re sure to see some fancy French pups in attendance!
    3. Le Hide restaurant
      Everyone has their favorite Paris dining spot, or can easily stumble upon a great cafe on any given corner, but if you’re looking to try something new, this cozy, personal favorite restaurant is well worth the visit. Self-described as ‘the Frenchy-Japan spirit’, Le Hide offers local French cuisine ‘orchestrated by The most Parisisan of the Japanese Chef Hide Kobayashi’. To say there is a plethora of flavors and quality is an understatement! A 15 minute walk from the Hyatt, and found on a quiet street near the Arc de Triomphe, you’ll find the room with rustic dark wood seating and walls, perfect for those evening meetings and team catch ups. We were lucky enough to be introduced to this spot and are happy to share this gem with you. Le Hide Website, address: 10 rue du General-Lanrezac. If you go, let us know, we’d love to hear how you enjoyed it!

    We wish you a wonderful Summit experience, meaningful conversations and learnings, and a chance to take in the host city as time allows.

    Make sure to book a meeting with us and confirm your karaoke seat.

    See you in Paris, Friends!

  • Celebrating 20 Years of Empowering Businesses

    Celebrating 20 Years of Empowering Businesses

    2024 is a big year for Domainsbot and we want to bring you along for the journey!

    Twenty years ago, a vision emerged from the heart of innovation – a vision that would transform the landscape of our journey and the successes of our partners. What began in the family garage by Daniel, soon being joined by Emiliano, has led to a fantastic worldwide team that continues to innovate to this day. This year, we stand proud, celebrating two decades of relentless dedication, innovation, and unwavering commitment to our partners. Our journey together has been nothing short of extraordinary.

    At Domainsbot, data isn’t just our tool – it’s our passion and our driving force. For over two decades, we have championed the cause of data empowerment, leveraging it to fuel growth, drive insights, and propel businesses to new heights. Founded in 2004, Domainsbot has been at the forefront of the domain and hosting industries, pioneering approaches and processes that have redefined the way businesses harness the power of data. We have expanded into new markets, including brand monitoring, and continue to bring our hands-on human approach to building meaningful and trusted partnerships.

    Empowering Businesses Worldwide

    Our mission has always been clear, to empower online companies to better understand and serve their customers and markets. From our roots in Rome to today as a Delaware Corporation, our diverse team of experts, ranging from data scientists to domain name specialists, work tirelessly to deliver actionable insights that drive revenue and enhance customer success.

    What sets Domainsbot apart is not just our expertise or our technology – it’s our unwavering commitment to our partners. We thrive on challenges, on unraveling the complexities that stand between you and your goals. When you partner with Domainsbot, you’re not just getting a service, you’re gaining a secret weapon, a dedicated ally in your quest for excellence. You’re also likely gaining a friend, laugh, and some unforgettable karaoke memories!

    Our Team

    Our success is a testament to the dedication, passion, and unwavering commitment of our team members. Without you, none of this would be possible. Thank you for believing in the Domainsbot vision, for your tireless efforts, and for being the driving force behind our evolution and growth.

    To our families, thank you for your encouragement, excitement, and steadfast support – as anyone who runs a business can attest, strong foundations make all the difference. This rings particularly true in our line of work that calls upon regular travel and flexibility to support client initiatives. We are proud to set the example for our children of having a vision, taking a chance, and building something from the ground up that continues to grow.

    Domainsbot founders, Daniel and Emiliano Pasqualetti in 2008.
    Domainsbot founders, Daniel and Emiliano Pasqualetti in 2024.

    Looking Ahead

    As we celebrate this twenty year milestone, we reflect on the journey that brought us here and look ahead to the future with optimism and determination. The next twenty years hold endless possibilities, and we are excited to continue our journey of innovation, collaboration, and empowerment.

    To our partners, clients, and friends, we extend our heartfelt gratitude. Thank you for entrusting us with your vision, for believing in the power of data, and for being a part of the Domainsbot family. Together, let’s write the next chapter of shared success.

    Throughout 2024 we will be celebrating this meaningful anniversary, so make sure to look out for other announcements.

    Here’s to twenty years of empowering businesses—and to many more years of growth, prosperity, and partnership. Cheers!

    With gratitude,

    Daniel (Founder & CSO) and Emiliano (CEO & Chief Data Scientist)

  • Upping Your Domain Search Game: Placement Plus at Domainsbot

    Upping Your Domain Search Game: Placement Plus at Domainsbot

    If you’re a member of the domain industry, you’ve likely heard of Identity Digital. With an extensive portfolio of TLDs, they offer popular extensions such as .info, .live, .bio, and .pro. But did you know it’s now possible for Domainsbot partners to access rebates on Identity Digital TLDs?

    Now through your Name Suggestion setup, you can unlock rebates on the domains that your customers are already searching for, free of charge. Over the last year, Domainsbot customers have implemented the program with great success.

    How it works:

    Dynamically showcase Identity Digital’s portfolio of nearly 300 TLDs in a single search result slot via your Domainsbot Name Suggestion control panel.

    Your customers search and see seamlessly-placed, highly-relevant sponsored domain results. You drive increased registrations, your customers are thrilled with their domain results. Oh, and you’re using one of the best name search tools on the planet. Winners all around!

    Placement Plus Benefits:

    Placement Plus is designed to elevate your domain search experience. Gone are the days of static paid placements that fail to deliver results your customers care about. Placement Plus outperforms static paid placements by delivering relevant and exact match search results to both the left and the right of the dot. With Placement Plus, you can:

    1. Drive Conversions
      The key to a successful online presence lies in driving conversions, and Placement Plus is designed to do just that. By delivering highly relevant and exact match search results, Placement Plus helps boost your conversions. According to Identity Digital’s analysis, partners implementing Placement Plus saw a remarkable 47% increase in Identity Digital units sold within the first 12 months.
    2. Increase Revenue
      Revenue is a business’ lifeblood, and Placement Plus is a powerful program to boost financial success. By generating a higher average revenue per domain, the program helps you maximize your earnings. In 2023, partners using Placement Plus reported an impressive $10.20 average revenue per domain. Additionally, partners saw an 18% increase in Identity Digital unit revenue within first 30 days of implementing.
    3. Enhance Customer Lifetime Value (LTV)
      Customer loyalty is invaluable, and Placement Plus contributes to enhancing customer LTV by increasing renewal rates. Matching customers with relevant domains increases their likelihood of renewing, and partners saw a substantial 48% increase in Identity Digital unit average LTV within the first 12 months of implementing Placement Plus.

    Placement Plus is available now for our Name Suggestion tool users. Give it a try and experience the power of highly relevant, dynamic paid placements.

    Want to learn more about our Name Suggestion tool or Placement Plus? Cool, check it out.

    Have additional registry programs you’re interested in? Awesome, let us know.

    Statistics provided by Identity Digital and recorded as: “Source: a) 2021 Identity Digital analysis of performance data for partners implementing Placement Plus and displaying optimized TLD pricing; b) Identity Digital proprietary customer revenue data.”

  • Cloudfest 2024: Attending & Europa Park Facts

    Cloudfest 2024: Attending & Europa Park Facts

    Preparing for Cloudfest 2024

    For many of our customers and colleagues, attending the annual Cloudfest conference in March in Europa Park, Germany is a must attend event. Known for its massive attendance, live performances, and networking opportunities, you’ll see our team on site every year. And this year is no different. Emilano Pasqualetti, our CEO, will be onsite so make sure to look out for him and say hello. With new products and solutions in the Domainsbot wheelhouse, book a meeting with Emilano to make the most of your time at Cloudfest.

    Why Attend

    In the fast-paced world of technology, staying ahead of the curve is not just an advantage – it’s a necessity. One event that consistently provides a gateway to cutting-edge insights, networking opportunities, and industry trends is Cloudfest.

    Cloudfest is more than just a conference; it’s a melting pot of industry professionals and thought leaders. Attending the event opens the door to a vast network, creating opportunities for collaboration, partnerships, and knowledge exchange. From intimate roundtable discussions to bustling networking sessions and events, Cloudfest provides an unparalleled platform to connect with bright minds in the industry.

    The Cloudfest conference lineup is a powerhouse of expertise, featuring renowned speakers and experts who share their knowledge and experiences. Attendees have the opportunity to learn from the best, gaining valuable insights that can be applied to their own endeavors. Whether it’s mastering new technologies, refining business strategies, or navigating regulatory landscapes, Cloudfest’s speaker roster ensures a diverse and enriching educational experience.

    The exhibition hall is a bustling marketplace, featuring a diverse array of companies showcasing their latest products and services. From established industry giants to emerging startups, the exhibition provides a firsthand look at the cutting-edge technologies and solutions that are shaping the future of the cloud and hosting industry. Our advice: walk the floor and introduce yourself to as many folks as you can.

    Cloudfest is a truly international event, attracting participants from around the globe. This global perspective offers attendees a unique opportunity to gain insights into regional challenges, market dynamics, and cultural nuances. The connections made at Cloudfest have the potential to transcend geographical boundaries, opening doors to global collaborations and partnerships. We know it has had a great impact for us to expand our network and bring actionable developments back to our own team and business.

    Did You Know? A few fun facts about Europa Park

    Nestled in the heart of Rust, Germany, Europa Park stands as a unique and whimsical environment, particularly for a technology conference – as anyone who’s attended Cloudfest can attest. But did you know…

    • Europa Park opened its gates in 1975. What began as a humble family-owned venture has evolved into one of the world’s leading theme parks. The park’s inception was driven by a desire to celebrate European unity and diversity, with each themed area representing a different European country. Today, Europa Park boasts 15 zones, each with its own distinct charm and cultural nuances.
    • Standing tall at 75 meters, the Europa-Park Observation Tower offers panoramic views of the park and its surroundings. However, this iconic structure is more than just a vantage point – it’s also a fully functional wind turbine. An example of sustainability, the tower generates clean energy to power a portion of the park.
    • Europa Park is home to some of the most advanced dark rides in the world (indoor amusement rides). Among them, the Poseidon water coaster combines thrilling water elements with immersive storytelling. Meanwhile, the Arthur and the Invisibles dark ride integrates 4D effects, creating an interactive and dynamic experience for visitors.

    As you prepare to attend the Cloudfest conference, make sure to pack your walking shoes – between the events, exhibition hall, and zones to explore at the park, you’ll need them.

    See you at Europa Park soon and make sure to connect with Emiliano directly or via our contact page. Prost!

  • Online Brand Monitoring and Protection Strategies for Business

    Online Brand Monitoring and Protection Strategies for Business

    Knowing how to protect your and clients’ brands online can feel overwhelming. In this post, we outline initial considerations and planning you should do in making sure your brand is protected.

    A trademark and a domain name are two essential tools that play a crucial role for a brand to establish a strong online presence.

    The purpose of a trademark registration is to offer legal protection for your brand by providing exclusive rights to use a specific name, logo, or slogan associated with your business. It prevents others from using similar marks that may confuse consumers or dilute the distinctiveness of your brand – this is the core principle of trademark protection. By securing a trademark, you can take legal action against infringers, protect your business reputation, and avoid potential lawsuits or disputes.

    When customers see your trademark, they associate it with your products or services, which fosters brand recognition and loyalty. It is also where brand equity is built over time. Brand consistency is key to brand recognition, which also results in the loyalty aspect, when consumers know that the brand relates to an expected quality. A registered trademark becomes an asset that can increase the value of your small business.

    It is important to note that as much as trademarks and domain names are connected and represent a brand’s IP assets, there is a key difference between them:

    You can have similar trademarks co-exist in different trademark classes but there should be only one key domain name to represent the brand online. This is the importance of registering and monitoring domain names, to protect your online identity, to prevent misuse, confusion, or brand disparagement. It has become increasingly important for small businesses to be aware of the number of copy-cats on the prowl. Brands must take the necessary steps to protect their brand both on and offline.

    As your business grows and expands over time, the brand built will become increasingly recognized by consumers globally. You will want to mirror your brand’s trademark portfolio in your domain name portfolio, in the form of registering domain names to reflect your brand’s global online presence. This is imperative to build brand awareness in geographies where you have your trademark protection in place and, more importantly, to avoid confusion amongst your consumers in that region. Customers now expect a brand to have its online presence with localized content that resonates with the local audience. With that in mind, a brand should consider taking small steps to monitor online activity that could potentially be infringing on your brand. The best way to begin, what may seem like an overwhelming initiative, is to begin with an online audit.

    The importance of an online Audit

    An online audit is an important step to continuously ensure that the intellectual property assets of a company are aligned with its internal business and policy objectives. The insights gained from the audit can be leveraged by different teams within the organization, including marketing, product, corporate strategy, IT, and legal.

    One aspect of the audit is to verify if the domain names registered are aligned with the company’s trademark portfolio and if the corresponding trademarks are protected globally. This provides a quick insight that may present gaps in where registration and protection need to be strengthened.
    Another important consideration is to have a strategy in place for the deletion and registration of domain names within the portfolio. The ratio of ccTLDs (country code top-level domains), gTLDs (generic top-level domains), and nTLDs (new top-level domains) will provide an idea of how well aligned, or not, the defensive strategy is applied globally – as well as the renewal efforts involved, especially with ccTLDs, where it gets more complex, with local restrictions in place.

    If a Uniform Domain-Name Dispute-Resolution Policy (UDRP) case is won or if a Registrant responds favorably to a cease-and-desist letter, a risk-free process should be in place to ensure the transfer of the domain name from the losing registrar is successfully transferred to the brand’s registrar of choice. Many times, updates to protect the recovered infringing domain name are overlooked and this could lead to loss of the domain name again. This would happen if the administrative email address for the domain name was not updated to reflect the brand’s standard email address or DNS settings have not been updated and the infringing domain name is still reflecting older content, which can be detrimental to the brand’s image. A good practice would include steps taken to update all relevant fields to reflect the respective corporate domain name strategy.

    Regular private crawls of the entire domain name portfolio may be necessary to monitor ongoing activity to ensure overall online brand policy compliance. This includes monitoring changes in DNS fields and Whois data retrieved from the Registrar directly.

    It is also essential to ensure that a brand which has a distribution channel, is authorized to resell through an IP license agreement, and are duly displaying corporate IP assets in compliance with the company’s corporate and policy standards. These authorized resellers are empowered to sell the brand’s products because they have remained compliant with the “look and feel” of the brand’s IP.

    An audit can also help identify changes in traffic patterns to identify potential redundancies in keeping certain domain names as IP assets. It may be necessary to replace underperforming domain names with those that can generate more traffic and potentially attract new businesses.

    During mergers and acquisitions activities, gaining insight into the unique properties within each domain name can help recover additional web properties that a business may be unaware of. This serves as another form of an IP audit.

    Staying on top of the web activity as it relates to your brand’s digital presence, is crucial. This can help guide budget and cost planning for the years ahead.

    IP Law firms, domain name registrars, web hosting providers are also best positioned to consider offering these value-added services, if your business is growing quickly. By considering these use cases, small businesses can effectively protect their brands and intellectual property assets in a rapidly evolving digital landscape.

    Not sure where to start? We get it. Reach out and let’s talk. From one-time audits, to ongoing monitoring solutions, or pointing you in the right direction for the support you need, we can help.

  • Use the Power of Data to Drive Growth for Your Registry Business

    Use the Power of Data to Drive Growth for Your Registry Business

    Data is the lifeblood of any business today. It empowers businesses to make informed decisions that drive growth, profitability, and accountability.

    Here are a few examples of how a TLD registry can leverage the power of data insights:

    • Increase domain name renewals:
      • Identify customer churn risk factors and develop strategies to reduce churn. For example, Registries can use data to identify end users who do not have a website attached to their domain name, which usually have a higher probability of not renewing. Registries can empower their channel partners with these data insights to mitigate churn risks.
      • Empower your channel partners to execute on data insights. Through guided data driven strategies, it can deepen the engagement you have with channel partners as well. The data can help close revenue gaps for the channel partner, making you a sought after partner.
      • Become increasingly strategic in how you engage with your channel. With the ability to segment the channel accordingly, tailor growth programs for the different groups of channel partners. For example, exploring suggested bundled solutions that complement the use of your TLD.
    • Gain Market Insights/Trends/Opportunities:
      • Grow market share by extracting data insights on customer needs in local markets, where localized marketing strategies can help drive growth and renewals at the same time. The Registry can share these trend insights with the channel to develop new products and features that meet their needs.
      • Target marketing campaigns to the right customers, measure the effectiveness of marketing campaigns and optimize the customer journey. Data can help understand customer behavior and predict future needs. By using this information to your advantage, you can develop targeted and effective marketing campaigns.
      • Identify customer segments that are most likely to churn or purchase additional products and services. Registries can empower their channel partners to target the customer segments with relevant marketing campaigns and offers.
      • Explore channel development opportunities and expand the reach of your TLD. This can be accomplished by vertical, geography and more. There are increased efficiencies with a data driven targeted approach, as well as improved conversions with a longer-term growth.

    It is imperative to create a data-driven internal culture, data should be ingrained in your registry’s DNA. Everyone in your registry organization should be empowered and educated to understand the importance of data, how it can be used to drive growth, create positive change, and how to open their curiosity to dive into data.

    If you would like to discuss how Domainsbot can further help empower you and your registry team, please let us know. Submit this form or email us at ciao@domainsbot.com.

  • Understand Why Customers Leave Your Domain Name Business

    Understand Why Customers Leave Your Domain Name Business

    Domain names are a recurring revenue source, so when a customer leaves, you’re not just losing a one time sale, you’re losing a customer that could generate revenue for years to come – think of the customer lifetime value and the average term length of a domain name as key metrics contributing to your overall first time and previously renewed renewal rates.

    There can be many reasons why customers leave domain name businesses. For example, some customers may be unhappy with the pricing, while others could be frustrated with customer support. Whatever the reason, it’s important for domain name businesses to clearly understand why customers are leaving. Knowing this information can be used to improve the customer experience and reduce churn, ultimately saving you the costs of high customer turnover.

    The Power of Data

    Data is the key to understanding why customers leave a domain name business.

    If you are a Domain Name Registrar or Reseller and concerned about your churn rates, begin by getting curious then create a strategy to better understand your customers’ behavior.

    How to get started:

    • Keep a list of transferred-out domain names by month.
    • Perform data analysis on the list of domain names
    • Extract the data results and translate them into meaningful insights that you can visualize via a dashboard or a report.
    • From there, you will be able to begin identifying patterns and trends.

    If you need help with this type of reporting or data analysis, let us know – this is exactly the type of support Domainsbot can provide you and your team.

    Once you have identified the common causes of churn, use the information to develop effective strategies to reduce the turnover. For example, if through a tech stack analysis, you find that a large number of customers are leaving because they want to use a product or a service that is offered by your competitor, you could develop a product strategy that addresses onboarding relevant value-added services. Or, if you find that a large number of customers are leaving because they are frustrated with your pricing, you may rethink pricing strategies to stay competitive.

    An initiative like this requires a commitment to stay curious and open to the results, while staying on track to perform a consistent, ongoing analysis. With the intelligence gained from patterns and trends, you will have the knowledge to prevent potential churn risks.

    Next Steps

    Create a renewal strategy based on a set of criteria, formulated to identify domain names that match risk potential. This will help create efficiencies in your processes. For example, identify domain names early in the registration cycle, say 3 months into the registration period, that have no product or service attachment which may have potential risks for non-renewal. What can you do? Create a powerful email campaign to upsell an email solution that speaks to the registrant and potentially results in a renewal by making the domain name more sticky.

    The goal in this example is to engage with the registrant early into the domain name registration cycle, with the right message.

    Additional tips for using data to reduce churn in the domain name industry:

    • Segment your customers: Different customers have different needs and motivations. By segmenting your customers, you can tailor your churn reduction strategies to each segment.
    • Track customer behavior: Pay attention to how customers interact with your products. This information can help you to identify customers who are at risk of churning.
    • Use customer feedback: Customer feedback is a valuable source of information about why customers are leaving. Use this information to identify common problems and make improvements. Use dashboards and reports to communicate internally on these finds for your teams to action on.
    • Personalize your communications: Customers are more likely to stay with businesses that make them feel valued. Personalize your customer communications to show appreciation for their business.

    Customer churn is a major problem for any business and it’s no different for a business in the domain name industry. Churn is costly for businesses in any industry and data is a powerful tool to mitigate this recurring risk. Please reach out to ciao@domainsbot.com to discuss how we can help you with the data and analysis to cut down your customer churn.

  • Web Hosting Providers: Use Data For a Competitive Advantage

    Web Hosting Providers: Use Data For a Competitive Advantage

    Data is an essential asset for any business, and the web hosting industry is no exception.

    The power in data is its ability to collectively tell you something of value for your business that you could likely be unaware of today. That’s ROI as data unlocks insights and can guide your growth strategy towards more meaningful outcomes. The more information any business gains, the closer they are towards identifying a challenge or opportunity to address.

    Ways to leverage data as a web hosting provider

    A good place to start working with data is to understand your customer base. It’s a necessity if you want to be a profitable business in today’s world. Start by simply gaining meaningful insights into what industries your web hosting customers come from, to know where you allocate your efforts. If you are open enough to unleash your curiosity and go further into the analysis, you can learn much more.

    The opportunity to predict is of significant value for any business. Keeping an open mind, with a detached ego, will help in the ability to extract insights that will benefit business outcomes.

    As no surprise, the web hosting industry is a competitive space. To stay ahead, improving service offerings is always key. Data can be used to improve the quality of services that web hosting companies provide customers. For example, web hosting companies can use data to track uptime and performance, or identify revenue gaps providing the opportunity to up-sell and cross-sell SSLs or an email solution, or any other value-added services. Data removes these blind-spots and prevents you from missing out.

    Tech stack insights, for example, can help you understand your customers’ needs and could lead to getting creative with bundled offerings. Bundles create product stickiness, enabling the opportunity to predict potential revenue numbers through higher retention rates. You can also leverage the power of data to provide you with competitive intelligence to see how you trend against other providers, both globally or locally.

    Data can be used to drive growth in the web hosting business. For example, web hosting companies can use data to identify new market opportunities, target marketing campaigns more effectively, and to upsell and cross-sell products and services to existing customers.

    Web hosting companies can empower their channel partners to leverage the power of data to drive growth through the provision of targeted actionable insights. Data can be used to create a benchmark and map a growth journey that is beneficial for the partnership. For example, web hosting companies can provide channel partners with data on customer needs, market trends, and competitor offerings. Additionally, web hosting companies can provide channel partners with tools to help them analyze data and develop marketing campaigns.

    Examples of how web hosting companies can empower their resellers to use data to drive growth:

    • Provide channel partners with access to data on customer needs and preferences. This data can be used by channel partners to develop targeted marketing campaigns and to improve their product and service offerings.
    • Provide channel partners with data on market trends. This data can be used by partners to identify new market opportunities and to develop strategies for entering new markets.
    • Provide channel partners with data on competitor offerings. This data can be used by channel partners to compare their offerings to those of their competitors and to develop more competitive pricing and marketing strategies.

    By empowering your resellers to leverage the power of data, you can help them make data-driven decisions to drive positive business results. Increased sales and revenue for both your web hosting company and your resellers. Learn more about making data actionable with Domainsbot.

    If you would like to discuss how Domainsbot can empower you with data and any related deep dives into the information, please let us know. Fill out this form, or email ciao@domainsbot.com.

    Data is empowering!

  • New Product: Reports to make data more accessible than ever

    New Product: Reports to make data more accessible than ever

    We’re gearing up to make the upcoming ICANN meeting in Hamburg truly impactful, and to achieve that, we’ve taken steps to create a new version of our offerings, making our products more accessible than ever.

    We’ve been deeply ingrained in the domain industry for years, long before many of the Domainsbot team became husbands and fathers, as many of you know. Our extensive experience allows us to focus our efforts effectively and provide your business with meaningful information that can drive your success.

    As the saying goes, ‘less is more,’ and this rings particularly true in the world of data. We understand that the sheer volume of data can often become overwhelming – coupled with the pressures and costs associated with it. We’re here to alleviate that burden for you. Cost should not be a barrier to entry for you, and we’re determined to deliver valuable insights in a format that’s easily digestible and actionable. And so, we want to welcome you to our newest solution…

    Domainsbot Reports

    Delivered monthly directly to your inbox, receive valuable metrics that will help you keep a close eye on the pulse of your business. Track campaigns successes in a quick glance, spark new strategy ideas by visualizing the performance of your domains (and developed websites), flag top performing partners for further collaborations, and more. With several package levels (including a free version!) simply register for the package that best meets your needs and start getting insightful, easy to monitor data, right to your inbox. It’s easy to unlock more data as you go, so make sure to meet with our team and find what best suits your needs for today to plan for a more successful tomorrow!

    We aspire to be your partners on your data journey, helping you eliminate ‘blind spots’ and deliver actionable insights that are ready for implementation. Through our data-focused lenses, you’ll gain the power to make data-driven decisions more efficiently, ultimately driving increased efficiencies within your business. Applying a data strategy to your operations not only fosters accountability but also helps you achieve your desired business outcomes.

    Note, we are fully compliant in our processes and dedicated to maintaining robust data governance practices. We understand the inherent value in external data sources and ensure that they meet stringent standards.

    Let’s join forces and embark on this data-driven journey together!

    Let’s talk Reports at ICANN

    We warmly invite you to connect with us at the upcoming ICANN event in Hamburg. We understand that a one-size-fits-all approach isn’t suitable for everyone, so let’s explore how our data solutions can be tailored to best serve your unique needs. Let’s make your data work for you.

    Please book a meeting with us at ICANN 78 or reach out to ciao@domainsbot.com to learn more.

  • ICANN 78 – Making the Most of Meetings and Visiting Hamburg

    ICANN 78 – Making the Most of Meetings and Visiting Hamburg

    Unveiling the Power of Connectivity: Why You Should Attend ICANN 78 in Hamburg this October (hint – there’s karaoke!)

    As another year passes and we prepare to travel for the ICANN AGM, October 21-26, 2023, to meet with colleagues, partners and friends, we decided to take a moment and reflect on the greater event. While we will, of course, be meeting with colleagues on site, there are a wealth of reasons to attend, show up and contribute.

    In the ever-evolving landscape of the digital realm, the International Corporation for Assigned Names and Numbers (ICANN) remains a crucial organization shaping the future of the internet. This October, the bustling city of Hamburg will play host to an essential gathering of minds at the ICANN meeting. As technology continues to advance, attending this event becomes more and more vital – it’s a strategic move for individuals and organizations invested in the internet’s growth and governance.

    1. Insight into Internet Governance
      The ICANN meeting provides a unique opportunity to delve into the intricate world of internet governance. By attending, you gain a front-row seat to discussions and decisions that influence the policies and protocols shaping the internet. Stay informed and contribute to subjects such as changes in domain names, IP addresses, data, privacy and other critical aspects that impact how we navigate the online sphere.
    2. Networking Opportunities
      Connecting with like-minded professionals, industry leaders, and experts is invaluable. The ICANN meeting in Hamburg will offer a platform where you can build meaningful connections, exchange ideas, and establish collaborations. Networking is not just about collecting business cards; it’s about fostering relationships that can lead to innovative projects, partnerships, and shared visions for the future. If you know our team, then you know we strongly believe in the power of relationships. Reach out if you need a friendly, and well connected, team to know!
    3. Stay Abreast of Industry Trends
      The digital landscape is dynamic, with trends and technologies evolving rapidly. Attending the ICANN meeting ensures you stay updated on the latest industry trends, emerging technologies, and best practices. Gain insights into the future of the internet, cybersecurity, and technological advancements that can influence your business or organization. Looking for someone to discuss it with over a drink, let us know!
    4. Contribute to Policy Discussions
      ICANN meetings are not just for passive observation; they provide a platform for active participation. By attending, you have the opportunity to contribute to policy discussions, share your insights, and be a part of shaping the rules and regulations that govern the internet. Your voice matters, and this is the place to make it heard.
    5. Diversity of Perspectives
      The ICANN meeting brings together a diverse array of stakeholders, representing different regions, industries, and interests. This diversity of perspectives enriches discussions and ensures a holistic approach to internet governance. Exposing yourself to these varied viewpoints can broaden your understanding and help you make more informed decisions in your own work. We know it does for us.
    6. Access to Expert Sessions and Workshops
      The meeting agenda is packed with expert sessions, workshops, and interactive forums. Whether you’re a seasoned professional or a newcomer to the field, these sessions cater to a wide range of interests and expertise levels. Deepen your understanding of specific topics, gain new skills, and take advantage of the wealth of knowledge shared by industry leaders.
    7. Explore Hamburg
      Beyond the conference rooms and events, Hamburg offers a vibrant and culturally rich backdrop for the ICANN meeting this year. Take advantage of your time in this historic city to explore its landmarks, savor the cuisine, and immerse yourself in the unique atmosphere. Trust us, networking isn’t confined to the conference halls—some of the most valuable connections are often made in more relaxed, social settings. And speaking of social settings…

    What’s a key ingredient to a successful ICANN conference?
    A karaoke night with us, of course!

    Attending the annual karaoke night is a must! Domainsbot is happy to be hosting this year’s Karaoke Night and we can’t wait. While it books up quickly and is already full, make sure to add your name to the waitlist and we’ll keep you posted if space opens up!

    A night of karaoke fun on Wednesday, Oct 25th. Get ready to showcase your vocal talents and sing your heart out to your favorite tunes with your favorite people and to meet new ones!

    Whether a seasoned pro or shower singing novice, RSVP to put your name on the waitlist for our private VIP lounge, where laughter, drinks, and songs will be in abundance.

    Don’t miss out on future Domainsbot events, make sure to follow us on LinkedIn to see future event announcements – never miss a chance to rock the mic again!

    We can’t wait to see you at ICANN Hamburg! Please reach out to ciao@domainsbot.com to book a meeting and learn about our newest products.